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Business first
Before launching a single campaign, I understand how your business makes money.
Performance marketing
Performance marketing,
built around the numbers.
I help businesses understand their economics, identify high-value customers, and build acquisition systems around them.
Start a conversation ↗6+Years in performance marketing
$1M+Monthly revenue scaled
50+People managed
Why work with me
Marketing should be built around your business model.
Not the other way around.
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Quality over volume
More leads don't always mean more revenue. I focus on customers who create real value.
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Numbers drive decisions
LTV, CAC, payback, margins and conversion rates shape the strategy — not assumptions.
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Built at scale
Built and scaled a performance agency from zero to $1M+ in monthly revenue, managing 50+ people.
Who I am
Experience from the inside of the business.
I'm a performance marketer with 6 years of experience in building and scaling customer acquisition.
I started by working directly with performance campaigns and eventually built a marketing agency from the ground up — scaling it to $1M+ in monthly revenue and a team of 50+ people.
Today, I focus on what I enjoy most: understanding how businesses make money, finding where growth is hidden in the numbers, and building acquisition systems around high-value customers.
I don't believe in marketing for the sake of marketing. I believe in marketing that makes business sense.
How I work
I don't start with ads.
I start with the business.
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Understand the business
I start with the business model, product, market and the numbers behind it.
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Identify valuable customers
We define what makes a customer profitable — LTV, margin, retention, payback and purchasing behavior.
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Build the acquisition system
Only then do we choose channels, audiences, offers and campaigns designed to attract the right customers.
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Optimize for business results
We continuously measure what matters and shift budget toward the customers, channels and campaigns that create the most value.
BUSINESS → ECONOMICS → CUSTOMER VALUE → ACQUISITION → GROWTH
Top results
Results that speak for themselves.
Monthly revenue
Built and scaled a performance marketing agency from zero to over $1M in monthly revenue.
People managed
Built and managed a team of more than 50 people across performance, creative, analytics and operations.
Years in performance
Six years of hands-on experience in performance marketing, acquisition and analytics.
Built from scratch
Experience taking a performance operation from the first campaign to a scaled business.
Selected experience
Built, scaled, and still building.
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Performance Marketing Agency
Built from zero to $1M+ monthly revenue.
Managed a team of 50+ people across acquisition, analytics, creative and operations.
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iGaming Performance
High-volume acquisition and monetization.
Focused on player quality, LTV, payback and profitability.
03
ServersCompare
Hosting & cloud infrastructure comparison platform.
Performance strategy, acquisition, analytics and monetization.
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Confidential Projects
Performance marketing across acquisition and analytics.
Selected work where commercial details remain confidential.
What I can help with
Where strategy meets acquisition.
Performance Strategy
Build an acquisition strategy around your business model, economics and growth targets.
Customer Acquisition
Find and scale channels that bring high-value customers — not just cheap leads.
Analytics & Unit Economics
Connect acquisition with LTV, CAC, payback, margins and real business outcomes.
Growth & Scaling
Turn a working acquisition system into a scalable growth engine.
If you know your numbers, we can build around them.
Get in touch
Have a business with strong fundamentals and ambitious growth plans?
Let's look at the numbers first.
Start a conversation ↗